LEGO KPop Demon Hunters 72537 pre-orders open, ships August 1 at $69.99

The first thing to note about this 72537 news is that the first product page for `KPop Demon Hunters` has opened on LEGO Shop US. Specialist LEGO outlets spotted it first, but the information readers need to check is the kind of detail confirmed directly on the official page, such as price, ship date, piece count, and purchase limit. For this 72537 set, those details are now listed together on LEGO Shop US.

Pre-orders are open on the US official store, with shipping marked for August 1

The first official details to focus on are the pre-order status and shipping schedule. The `Derpy Tiger and Sussie Bird 72537` page directly shows the line Pre-order this item today, it will ship from August 1, 2026, with the price confirmed at $69.99 and the purchase limit shown as Limit 3.

For readers in Korea, the practical point is clear. What can be confirmed right now is the US official store pre-order information, while Korean sales availability, Korean pricing, and a Korean release window have not been officially announced yet. This article therefore treats the overseas store information and the still-unconfirmed Korean details separately.

The 825-piece set includes two expressions, movie-scene accessories, and more

According to the official product description, this set is closer to an 825-piece display toy than a simple character build. Based on the official wording, it includes two expressions for Derpy, a secret compartment inside the head, accessories such as two love notes and a flowerpot, while Sussie Bird supports neck rotation and adjustable foot poses.

That description also makes the set’s identity easier to read. It is not just a case of “a movie collaboration product appeared”; readers can quickly judge whether this is a display set built around iconic characters, and whether it includes play features. The official page also positions it directly as a gift set for KPop Demon Hunters movie fans ages 9 and up.

The points to watch now are Korean sales and future IP expansion

What makes this 72537 set interesting is not only that one set has appeared. LEGO has also opened a separate theme page for the `LEGO KPop Demon Hunters` line, which makes this product look like an early signal of IP expansion. For movie fans and collectors, that is likely the most interesting part.

As of today, however, Korean sales information has not yet appeared on an official page, and pricing for regions outside the US has not been fixed here. At this stage, the most realistic move is to watch both the US official store stock and shipping status and whether Korean store details or domestic announcements are added later.