Puyo Puyo 35th update adds Shinken Zemi collab and Osaka/Shinjuku pop-up shops

SEGA updated the `Puyo Puyo` 35th project on June 15 with one education tie-in and two Japan storefront pop-ups. That makes this announcement more useful as a visit-and-goods schedule than as a new-mainline-game reveal, especially for readers mapping out July stops in Osaka or Tokyo.

What changed in the 35th project update

The official 35th site now bundles three new additions: the Shinken Zemi elementary-course collaboration, a KIDDY LAND Osaka Umeda pop-up, and a MEDICOS SHOP Shinjuku pop-up. Together they expand the anniversary from online celebration branding into physical summer touchpoints.

That matters because the update is easier to read as a Japan event-and-goods roadmap than as a headline about a new game product.

The Shinken Zemi tie-in starts on July 25

According to the official portal, the collaboration will appear in the August issue of Shinken Zemi elementary-course `Challenge Touch`, scheduled for distribution from July 25.

SEGA says the collaboration includes a game where children can study kanji while playing with the Puyo Puyo theme. Within this update, that makes the education tie-in the clearest non-merchandise branch of the 35th push.

Osaka goes first with the KIDDY LAND pop-up

The Osaka Umeda pop-up runs from June 27 to July 7 at KIDDY LAND Osaka Umeda POP UP 1 in Hankyu Sanbangai North Building B1F. Official store hours are listed as 10:00 to 21:00, following the shop schedule.

Visitors also get a purchase bonus: one limited coaster for every 2,000 yen spent on eligible Puyo Puyo goods. In practical terms, this is the easiest update to frame as a quick in-person stop for fans already moving through Osaka.

Shinjuku adds the denser bonus stack

The MEDICOS SHOP Shinjuku pop-up runs from July 17 to August 2 at Shinjuku Marui Annex 6F. The official notice says buyers receive one random clear card for every 1,000 yen spent on relevant Puyo Puyo goods.

There is also a venue-only bonus: one Arle birthday card for every 3,000 yen spent during the event. If readers cannot visit in person, the same page already confirms a later MEDICOS ONLINE SHOP sales window from August 3 noon to August 18.

Why this matters now

This June 15 update does not suddenly change the core game lineup. What it does change is the clarity of the anniversary schedule for readers who care about Japan pop-up timing, bonus thresholds, and whether online follow-up exists.

The split is especially clear in the final comparison. KIDDY LAND is the more immediate Osaka visit stop, while MEDICOS gives Tokyo readers a later window plus a defined post-event online route.