Animal Crossing x Baskin-Robbins Japan starts July 1 with cups, cake, and Nintendo Store check-in

B-R 31 Ice Cream’s official campaign pages and same-day Japanese media coverage confirm that the Animal Crossing collaboration runs at 31 Ice Cream stores in Japan from July 1 to July 31, 2026. It is not just a single flavor launch; it is a store campaign built around menu items, collectible designs, an app check-in bonus, and an in-game 31 island.

This is a one-month Japan store campaign

The campaign frames the visit as a relaxed summer life with island villagers. The official pages position the collaboration around Animal Crossing island imagery across ice cream, cups, packaging, and cake visuals.

The new flavor, “Animal Crossing Summer Island Feast Ice,” is listed at 420 yen for a single regular size. It uses pear-flavored ice cream, apple sorbet, and salted ramune sorbet to suggest forest, beach, and sea, with fish-shaped sweets adding a small in-game nod.

The cups and sundaes split the bonus route

The standard Animal Crossing double cup is listed at 510 yen for small double and 760 yen for regular double. The limited cup designs carry island and villager artwork, though the official notes say cup selection may depend on store conditions.

The Nook Inc. special double cup is the more goods-forward version: 680 yen for small double and 930 yen for regular double, with a Timmy & Tommy two-piece spoon charm. Double-cup buyers can also receive a limited collaboration flavor sticker while supplies last.

The visual menu items are the visit hook

The present-box single sundae is listed at 820 yen, the night-island double sundae at 1,350 yen, and Gulliver’s washed-ashore blue soda at 620 yen. These are the items that make the campaign feel more like a photo stop than a normal flavor release.

The special 8-scoop takeout set is listed at 3,000 yen for small and 3,560 yen for regular. Its bell-bag lunch bag gives the set a stronger gift or family-visit angle.

The cake and Nintendo Store check-in are worth noting

The Animal Crossing ice cream cake is listed at 3,900 yen and goes on sale from July 1 while supplies last. It uses Popping Shower and Chocolate Chip flavors, with character picks that let buyers decorate their own island-like cake.

The campaign also ties into the Nintendo Store smartphone app GPS check-in. During the campaign, people who buy an Animal Crossing collaboration item at a 31 Ice Cream store and check in through the app can receive an original sticker. That makes this a menu, goods, app, and game-world crossover rather than a simple food collab.