Hoshimachi Suisei and Hatsune Miku lead Lotte Coolish x Soh summer campaign

Lotte’s official Coolish and Soh campaign page, its official online mall page and GAME Watch’s July 3 report confirm that Hoshimachi Suisei and Hatsune Miku are fronting a Coolish x Soh summer campaign. The commercial uses Tatsuya Kitani’s “Ao no Sumika,” and the official pages tie the visual to several participation routes.

A blue-summer campaign around Coolish and Soh

The official brand page frames the project as a joint summer campaign for Coolish and Soh. Hoshimachi Suisei and Hatsune Miku appear in the campaign visual and commercial presentation.

For Japan pop-culture readers, the interest is not only the ad itself. It shows a food brand using virtual singer and VTuber imagery as the central campaign mood.

Badge lottery, X campaign and hotel plan are separate routes

Lotte’s official online mall page describes a purchase-linked campaign where 100 winners can receive special badges. The brand page also points to an X campaign and a Lotte City Hotel plan.

That makes this broader than a single commercial reveal. The useful checklist is video, lottery goods, social campaign and lodging tie-in, each with its own page and conditions.

Fans should read the official pages by action type

The badge lottery depends on the online mall route, while the X and hotel plans are separate official campaign surfaces. Even when the same visual is used, the participation conditions are not one shared rule set.

The practical takeaway is Suisei x Miku commercial, special badge lottery, X campaign, hotel plan and official downloadable visuals. For virtual-music and Japan-collab fans, it is a same-day campaign worth bookmarking.