Gusto x Minions & Monsters campaign starts July 30

Japan’s family restaurant chain Gusto is tying a summer movie release to a store-visit campaign. According to Gusto’s official campaign page and GAME Watch, the Gusto x Minions & Monsters collaboration campaign runs from July 30 to September 9, 2026.

Four menu items

The menu lineup has four items. GAME Watch lists Minion Star Mini Cheese-IN hamburg at 1,429 yen, Minion garlic steak pilaf at 1,539 yen, megaphone dip potato & popcorn shrimp at 989 yen, and a Minion gummy mini sundae at 879 yen.

Gusto’s official page also notes sales from 10:30 a.m., limited quantities, possible late-night surcharges and store-by-store differences. In other words, this is a campaign where the store and time conditions matter as much as the menu photo.

Two goods waves

The goods rollout is split into two waves. From July 30, the first wave includes Minions mini bottles and a Minions slide puzzle. From August 20, the second wave switches to Minions cups and secret pen-and-memo goods.

The official page says the second wave may start earlier if the first-wave goods run out. If the goods are the reason to visit, it is worth deciding whether to aim for the first wave or wait for the second.

In-store experience

This is not only a food tie-in. The official page lists commemorative photo panels, Minions-designed Neko-Robo service robots, a Minions quiz and staff wearing Minions acrylic badges.

That makes the restaurant visit itself part of the collaboration. For readers planning a summer meal, family outing or character-photo stop, the local store’s actual rollout is the key thing to check.