SNACK: 3-line summary
- adidas Korea has unveiled its LIFE IN PROGRESS fall 2026 campaign featuring BABYMONSTER and Stray Kids’ Felix.
- Felix pairs a Firebird jacket with denim, while BABYMONSTER mixes Sports Performance and Originals outerwear.
- The campaign products are available at adidas Originals and Sports Performance stores across South Korea, the Korean official online store and the mobile app.
BABYMONSTER and Stray Kids’ Felix appear in a Seoul market setting for adidas Korea’s new LIFE IN PROGRESS campaign. Announced on October 1, the fall 2026 outerwear campaign brings together adidas Originals and Sports Performance through different outfit combinations.
A Firebird jacket with denim, and outerwear from both lines
Felix pairs an Originals Firebird jacket with denim pants for a riding-inspired look. BABYMONSTER’s styling combines Sports Performance and Originals pieces, mixing the two lines in its outerwear outfits.
Footballer Jeong Seung-won, fencer Do Gyeong-dong and model/DJ Jaein Kim also feature in the campaign. adidas describes LIFE IN PROGRESS as encouraging exploration beyond fixed styles.
Snackgirls react
Kirari: I’d zoom in on BABYMONSTER’s layers first. Swapping the top layer to change an outfit’s silhouette is the kind of styling experiment I’d want to try myself.
Nea: I’m curious how Felix’s riding-inspired outfit fits into the market setting. I like campaign photos where the surroundings give me something to notice beyond the clothes.
Where the campaign pieces are available
The featured Originals and Performance products are available at adidas Originals and Sports Performance stores across South Korea, as well as the Korean official online store and mobile app.
adidas says further campaign activities will be revealed through its official channels.
Sources and checked date: 2026-10-01 KST