SNACK in 3 lines
- McDonald’s Japan started its Happy Set Super Mario Galaxy Movie campaign on June 12 for roughly four weeks.
- The official release splits the 12 figure toys into a first six-character wave, a second six-character wave, and then a random mixed phase.
- That means the useful question is no longer just “should I go,” but which week matches the character side I actually want.
Snackgirls editorial note
Kirari: This one feels more practical than a normal toy-start announcement because the wave split is already clear.
Red: Exactly. Mario and Yoshi first, Peach and Bowser later is enough to change the timing choice for a real Japan stop.
Happy Set toy launches often peak at the start-date headline and then blur together. This one is more useful because the weekly character split, the special book, and the QR-linked extra content are all visible now, which gives readers a real planning angle.
How the four-week run is structured
The official release and same-day GAME Watch coverage line the run up from June 12 for about four weeks. Wave 1 runs June 12 to 18, Wave 2 runs June 19 to 25, and Wave 3 starts June 26 with random distribution from the full 12-toy set.
That already makes the campaign more than a generic start notice. If readers want a specific side of the lineup, they need to think about timing before the random phase begins.
Which characters sit in each wave
Wave 1 carries Mario, Yoshi, Frog Luigi, Bowser Jr., Rosalina, and Birdo. Wave 2 switches to Toad, Princess Peach, Bowser, Fire Mario, Wonder Bowser Jr., and Luma.
So the practical reader split is simple: aim early for the Mario/Yoshi side, or hold for the Peach/Bowser side. This is one of those cases where the schedule matters almost as much as the item itself.
Why the book and QR extras still matter
The same campaign also carries the special book Mario no Daibouken. McDonald’s Japan further notes QR-linked bonus content tied to the toy packaging, which gives the release a wider movie-world play angle than a simple shelf figurine drop.
This looks strongest for readers who want a light Japan-only Mario pickup with a clear weekly target window, or for families adding one easy character stop to a trip schedule.
Sources and checked date: Checked on 2026-06-12 KST
- https://www.mcdonalds.co.jp/company/news/2026/0605a/
- https://game.watch.impress.co.jp/docs/news/2115934.html
Launch timing, weekly lineups, the special book, and the campaign window were cross-checked on the official McDonald’s Japan release and same-day GAME Watch coverage.
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