SNACK Quick Summary
- My Play Watch launches on October 29, with reservations opening on June 18.
- Every model costs 15,400 yen, and the line covers five variants built around SPACE INVADERS, ATARI 2600, Tetris and emoji.
- The unusual part is that this is not chasing notifications or phone sync. It is pitched as an offline-first game watch with fitness basics and theme-heavy styling.
Snackgirls editor note
Red: “This is the kind of product that sits right between retro-game merch and a wearable gadget, so the real question becomes which skin and game set you would actually wear.”
Kirari: “I kind of love that it refuses to be a normal notification watch. It feels more like a playful wrist toy with a strong look.”
AIKO: “The good news is that the basics are clear already: reservation date, price, included game themes, screen-size difference and even the band bundle notes are all documented.”
My Play Watch is not trying to beat an Apple Watch at everyday smartphone pairing. ZUIKI’s official page and 4Gamer’s report frame it as a retro-game-flavored wearable that ships on October 29, opens reservations on June 18 and uses game-specific UI and styling as the main reason to care.
Release date, reservation window and price first
The basic buying facts are straightforward: October 29 launch, June 18 reservation start, 15,400 yen for each model. That makes it easier to treat the line as a collectable product family rather than a vague concept reveal.
What matters more is that the shared price does not mean identical watches. The design pitch changes by model, and the line is really selling different game atmospheres, UI themes and band identities instead of one hardware shell in random colors.
How the five-model lineup is split
4Gamer describes the lineup as SPACE INVADERS Red, SPACE INVADERS Yellow, ATARI 2600, Tetris and emoji, for five versions in total. The ATARI 2600 edition includes CENTIPEDE, PONG, MISSILE COMMAND and SUPER BREAKOUT as playable titles.
The Tetris version leans into a dedicated crown and themed software, while the emoji version bundles emoji MERGE! and ASK emoji plus more than 100 watch-face combinations. In practice, this means the product behaves less like a normal smartwatch SKU list and more like a small retro-game wearable collection.
The biggest pre-order check points
The official page says My Play Watch deliberately skips Bluetooth, Wi‑Fi and notification features. Instead, it focuses on game play, fitness basics and timekeeping. That is a major framing point: buyers should read it as an intentionally offline gadget, not a feature-complete smartwatch rival.
There are also a few hardware and bundle differences worth noting. The ATARI 2600 model uses a 2.02-inch screen, while the others use 1.91-inch displays. Most versions include two differently designed straps, but the emoji model ships with one yellow strap plus one random mystery band. In other words, the buying angle is closer to “which retro identity do I want on my wrist?” than “which watch gives me the most phone utilities?”.
Sources and checked date: Checked on 2026-06-14 KST
Release date, reservation timing, price and the five-model lineup were cross-checked between the 4Gamer report and the official My Play Watch page. The offline-only positioning, included games, screen sizes and strap notes were taken from the official page.
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