SNACK in 3 Lines
- SONIC THE HEDGEHOG DNA FIGURE is now displayed at SEGA STORE TOKYO in Shibuya PARCO.
- The limited-time display started on June 23, and GAME Watch published an on-site photo report on June 26.
- The useful point is whether this is a worthwhile Sonic 35th anniversary photo stop for a Shibuya visit.
Snackgirls editorial note
Kirari: “The photos make the scale feel clear right away. If you are already visiting Shibuya PARCO, this looks like an easy stop to add.”
Red: “I would read this as a 35th-anniversary display checkpoint rather than a merchandise-price story. The location and start date are the practical parts.”
SEGA STORE TOKYO is now displaying SONIC THE HEDGEHOG DNA FIGURE. According to GAME Watch’s June 26 on-site report and SEGA’s official announcement, the life-size figure is part of the Sonic 35th anniversary project and has been shown at SEGA STORE TOKYO on the sixth floor of Shibuya PARCO since June 23.
What is being displayed?
The project describes the figure as a DNA figure that seals designed DNA inside the figure to express the “existence” of the character. SEGA’s announcement frames it as a collaboration with LOM BABY, while GAME Watch adds the new on-site photo view.
So this is better understood as a physical Sonic 35th anniversary display rather than a normal figure sales notice. The current public information is about the exhibition, not a retail price.
Where can visitors see it?
The display is located at SEGA STORE TOKYO on the sixth floor of Shibuya PARCO. GAME Watch lists the display start as June 23 and shows how the figure appears inside the store.
For readers planning a Shibuya goods-shop route, the practical value is simple: it can be added as a short photo-stop candidate. Anyone traveling specifically for it should still recheck the latest display status before going.
What to watch next
The strongest part of the new report is that it shows the real display angles and store atmosphere, not only a key visual. That helps readers judge the photo value and the feel of the physical figure.
For Game Sunakku, the signal is that Sonic 35th anniversary activity is expanding into store-based experiences. It is worth watching whether more display dates, limited goods or reservation-style products follow.
Sources and checked date: Checked on 2026-06-26 KST
- https://game.watch.impress.co.jp/docs/news/2119170.html
- https://prtimes.jp/main/html/rd/p/000007449.000005397.html
The display start, location and DNA figure concept were checked against GAME Watch’s on-site report and SEGA’s official PR TIMES release. The SEGA official site itself returned a security-check page from this VPS, so the official distributed release was used for source confirmation.
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