ILLIT’s “Its Me” TEASER1: Official Video Flow Extends to Rice Field Concept Shorts

ILLIT’s official YouTube channel released the “Its Me” TEASER1 video on July 13. The video title includes both Its Me and TEASER1, while the visuals place rice field and rice-planting imagery up front.

During the morning scan, this flow looked closer to a single teaser image, so it did not lead to automatic publication. But by the lunchtime rescan, official Shorts from the same day had also been confirmed, creating enough of an official image stack for the “Its Me” teaser axis to stand as its own separate flow.

Rice fields and planting, a concept visible before the title

The most noticeable part of this teaser is the setting. Rather than a common studio teaser, it starts with scenes that bring rice fields and rice planting to mind. The structure seems built to capture ILLIT’s bright, playful image immediately within a short cut.

The rice-planting Shorts uploaded on the same July 13 sit on the same axis. The title is different, but because the release date and concept line up, fans can easily receive them as a bundle of short teasers related to “Its Me”.

The collaboration Shorts were an earlier signal setting up the “Its Me” flow

The collaboration Shorts released on July 11 include both Its_Me and ILLIT hashtags. It is not exactly the same video as the July 13 teaser, but because the same keyword had already been laid down first, this release does not feel like a sudden one-off video.

In short, the important point here is not just “one more video was added,” but that ILLIT’s official channel has begun arranging teasers and Shorts in sequence around the name “Its Me”. It is not yet the stage to make firm claims about the full comeback information or detailed music-release conditions, but there is now enough of a signal to follow the official channel’s visual direction.