LEGO Korea Chuseok Sale Brings Up to 40% Off About 30 Sets

LEGO Korea is bringing a broad mix of sets into its 2026 Chuseok campaign, offering discounts of up to 40% on about 30 products in South Korea from September 11 to 27. The selection reaches from children’s play sets to builds aimed at adult hobbyists, making the promotion relevant to both gift buyers and families planning a holiday build together.

Mechs, flowers and familiar game worlds

The campaign spans City, NINJAGO, Friends, DUPLO, Botanicals, Pokemon, Minecraft, Disney and Speed Champions. Representative products include the NINJAGO Twin Titan Mech (71870), Botanicals Sunflower Bouquet (11502), Pokemon Munchlax (72150), Minecraft Ender Dragon (21595) and Speed Champions F1 The Movie APXGP Team Race Car (77252).

Each sales channel follows its own rollout

The Naver LEGO Official Store, Lotte On, 11st and Gmarket were already offering campaign products on September 7. Official LEGO Stores, LEGO retail locations, Coupang and KakaoTalk Gift were scheduled to join sequentially. Campaign dates, eligible products and discount rates vary by channel, and offers may end early if allocated stock sells out. A complete price list and exact discounted price for every product were not provided.