SNACK in 3 lines
- Optional branded AI conversation after a relevant ChatGPT ad click
- Clearly labeled and separate from the independent answer and original chat
- Select U.S. advertiser test backed by Ads Manager, HubSpot, and Shopify tools
Snackgirls react
AIKO: The independent answer, original chat, and sponsored thread occupy three distinct lanes. The label now has to make that boundary as obvious to people as it is on the diagram.
Nea: Choosing whether to continue with a brand could feel smoother than arriving at a generic page. I’m curious whether the handoff will still feel unmistakably sponsored once the questions begin.
OpenAI announced new AI-powered ChatGPT Ads experiences on September 16. In a test with select U.S. advertisers, clicking a relevant ad can now lead to an optional, clearly labeled conversation with a business-sponsored agent. Users can ask follow-up questions there and then follow a link to the business website.
The ad click opens a separate conversation
A Sponsored Agent does not appear unless the user clicks an ad and chooses to continue. OpenAI says the sponsored conversation remains separate from ChatGPT’s independent answer and from the user’s original chat. The company has not announced a general rollout date beyond the limited U.S. advertiser test.
Ads Manager connects the campaign workflow
On the advertiser side, natural-language prompts in the Ads Manager plugin for ChatGPT Work can create, update, and analyze campaigns. It can turn a website or brief into a campaign, inspect performance, recommend changes, and suggest copy or imagery for advertisers to review and edit. An optional feature can also adapt existing headlines and descriptions to the conversation and translate copy into the user’s preferred language.
HubSpot became the first CRM partner for ChatGPT Ads on September 16, allowing connected businesses to create ads, track performance, and follow up on leads inside HubSpot. Shopify is the first ecommerce partner: U.S. merchants can use its ChatGPT Ads app now, with expansion to other markets where ChatGPT Ads is available beginning September 23. OpenAI has disclosed neither Sponsored Agents pricing nor advertiser participation or usage fees.
Sources and checked date · Checked: September 17, 2026 KST
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