JOCHUM turns four with giant-cake photo spots at three LaLaport malls

JOCHUM, the character family co-developed by JO1 and Sanrio, is getting a fourth-birthday party at three LaLaport malls at once. From October 30 to November 12, 2026, each venue will have a giant birthday-cake photo spot and a “Mite Mite” photo area where you can photograph your own favorite merch.

A house in Nagoya, an art show in Suita, all 11 in Yokohama

The anniversary exhibitions give each venue a different draw. There will also be a celebration board featuring messages from JOCHUM and JO1.

The pop-up stores will offer event-exclusive and advance-release original goods. At all three venues, store hours are 10:00–20:00 from October 30 to November 1, then 10:00–18:00 from November 2 to 12, Japan time.

Early shoppers get a balloon; the capsule lottery lasts three days

Throughout the event, buying at least one item at a pop-up store qualifies you for one JOCHUM balloon stick while that day’s allocation lasts. Each venue will give them to the first 100 qualifying shoppers on weekdays and the first 300 on Saturdays, Sundays and public holidays. There are 11 designs, distributed at random with no design choice.

The capsule lottery runs only from October 30 to November 1, 10:00–20:00. Every ¥5,000 including tax spent at the pop-up store qualifies for one draw, but each person may participate only once per day, with a maximum of two draws during that participation if their spending qualifies. Pop-up receipts from the three-day lottery period may be combined.

Prizes are anniversary acrylic key holders, badges and die-cut stickers, each available in 11 designs. The lottery ends when prizes run out.

For the five-design stickers, keep receipts from other mall shops

A separate sticker offer runs throughout the event for shopping or dining at eligible mall tenants. Each ¥2,000 including tax on a same-day receipt qualifies for one random anniversary sticker from five designs. Pop-up store purchases are excluded, and receipts cannot be combined.

Each person may redeem once per day for up to five stickers, while supplies last; designs cannot be chosen. Some other tenants are also excluded, so see your venue’s event page for exclusions and updates.

• Nagoya Minato AQULS: 3F, &mall Desk inside LaLaport CLOSET. Collection is 10:00–18:30, with a break from 14:00 to 15:00.
• EXPOCITY: 3F, east side near the Green Side elevator. Collection is 10:00–18:30, with a break from 14:00 to 15:00.
• Yokohama: 1F Central Court, &mall Desk. Collection is 10:00–20:00 on weekdays and 10:00–21:00 on Saturdays, Sundays and public holidays.

EXPOCITY opens LINE bookings on October 26

EXPOCITY’s timed-entry reservations open at 12:00 noon JST on October 26, using the LINE app through its official pop-up store page. Reserved entry is scheduled in 30-minute slots for October 30–November 1 from 10:00 to 20:00, and November 3 only from 10:00 to 14:00.

November 2 is planned as a walk-in day, as are November 4–12. Walk-in entry is also planned after 14:00 on November 3. Entry limits may apply when busy, and reserved periods may switch to walk-in entry if crowds ease.

A reservation does not guarantee stock. EXPOCITY permits one application per person per day and one checkout per ticket, with no re-entry. Its fourth-anniversary limited goods have a purchase limit of two of each item per person per checkout.

Nagoya and Yokohama instead plan advance reservations for October 30–November 3. On those dates, walk-in entry may begin around 14:00 depending on crowding; other dates are planned as walk-in, with entry limits possible when busy. Booking details are due on October 19—check the Nagoya store page or Yokohama store page before settling your shopping plans.