Hello Kitty mermaid atarikuji starts June 20 in Japan at 880 yen per draw

Sanrio’s official page and same-day Japanese coverage line up on the main facts: the Hello Kitty mermaid atarikuji begins its rollout from June 20 at Sanrio shops, convenience stores, and other participating locations in Japan. The draw price is 880 yen, and the item stack leans hard into summer-use accessories.

The release timing is the first thing to check

Sanrio lists the rollout as starting on June 20, 2026 and names Sanrio shops, convenience stores, and other participating retailers as the sales channel. The posted price is 880 yen per draw.

That makes the immediate decision practical rather than abstract. If you want to try it right away, the useful move is checking nearby participating stores first, because this is a phased in-store rollout rather than a single universal online drop.

The lineup is more usable than a one-note novelty raffle

The official lineup lists a clock, plush, multi-case, mirror, bead charms in two colors, two clear bag variations, mascot, two face-towel variations, and a water bottle. The last special prize is a blanket for the final ticket draw.

That matters because the appeal is not only “cute Hello Kitty art.” This raffle works best for readers who would actually use the bag, bottle, or towel layer, not only for people chasing one top prize photo.

The official image stack already shows the buying mood

The image set breaks the raffle into a clean hero visual and grouped product cuts. You can quickly see that the design language stays consistent from the headline clock and plush down to the smaller daily-use items, which is important for a raffle people may enter only once or twice.

So the reader-facing checkpoint is simple. If 880 yen feels fair for a summer-themed Hello Kitty draw, this is easy to keep on the weekend route. If you are debating a bigger store stop, check whether the last special prize and lower-tier daily-use goods both look worth the trip.