SNACK in 3 lines
- Seven-Eleven Japan is rolling out a Chiikawa movie collaboration campaign in late July.
- The official page lists a July 21–August 3 receipt/stamp window, followed by purchase bonuses from July 23 and July 30.
- Limited foods, goods, charms, cleaners and clear files make it useful as a Japan convenience-store stop.

Snackgirls editorial note
Kirari: This is the kind of Chiikawa campaign that works best visually: foods, goods and bonus items all move at once.
AIKO: The practical part is the schedule. July 21, July 23 and July 30 are separate checkpoints, so readers should not treat it as one single drop.
Seven-Eleven Japan has posted an official campaign page for its Chiikawa movie collaboration. GAME Watch also published July 15 reports covering the fair, goods, foods and campaign prizes.
A Seven-Eleven limited Chiikawa movie campaign
The official campaign is tied to Chiikawa: Mermaid Island Secret. It combines limited collaboration products, receipt entries, a stamp rally and purchase bonuses.
Seven-Eleven says more collaboration-product details are scheduled for July 18 at 10:00, while GAME Watch has already shown public photos of the food and goods lineup.


Receipt entries and stamp rally begin on July 21
The official page lists a LINE receipt serial entry campaign from July 21 to August 3, with the entry deadline set for 23:59 on August 5.
A LINE stamp rally runs in the same window. The scan period is listed as 5:00 to 21:59, so it is something to check before visiting multiple stores in Japan.



Purchase bonuses are split between July 23 and July 30
The first purchase-bonus wave runs from 10:00 on July 23 to August 5. Buying three eligible chocolate snacks gives one original charm, while buying three eligible Morinaga in Jelly items gives one original multi-cleaner.
The second wave begins at 10:00 on July 30 and runs to August 12. Eligible snack purchases unlock door plates, while eligible ice-cream purchases unlock A4 clear files.


Useful as a Japan convenience-store route note
This is not only an online goods notice. It asks readers to visit Seven-Eleven stores, buy specific categories and use LINE receipt or stamp features.
The article uses official Seven-Eleven Japan campaign images and GAME Watch public reporting only. It does not use generated thumbnails, editorial cards or unrelated substitute images.

Sources and checked date: Checked on 2026-07-15 KST
- https://www.sej.co.jp/cmp/ck2607
- https://game.watch.impress.co.jp/docs/news/2125239.html
- https://game.watch.impress.co.jp/docs/news/2125255.html
- https://game.watch.impress.co.jp/docs/news/2125263.html
Campaign dates, LINE receipt/stamp windows, July 23 and July 30 purchase-bonus waves, collaboration-product preview timing and image assets were checked through Seven-Eleven Japan’s official campaign page and GAME Watch’s July 15, 2026 reports.
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