Seven-Eleven Japan’s Chiikawa movie campaign starts rolling out July 21

SNACK in 3 lines

  • Seven-Eleven Japan is rolling out a Chiikawa movie collaboration campaign in late July.
  • The official page lists a July 21–August 3 receipt/stamp window, followed by purchase bonuses from July 23 and July 30.
  • Limited foods, goods, charms, cleaners and clear files make it useful as a Japan convenience-store stop.
세븐일레븐 영화 치이카와 캠페인 공식 키비주얼
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — Seven-Eleven Chiikawa movie campaign official key visual

Snackgirls editorial note

Kirari: This is the kind of Chiikawa campaign that works best visually: foods, goods and bonus items all move at once.

AIKO: The practical part is the schedule. July 21, July 23 and July 30 are separate checkpoints, so readers should not treat it as one single drop.

Seven-Eleven Japan has posted an official campaign page for its Chiikawa movie collaboration. GAME Watch also published July 15 reports covering the fair, goods, foods and campaign prizes.

A Seven-Eleven limited Chiikawa movie campaign

The official campaign is tied to Chiikawa: Mermaid Island Secret. It combines limited collaboration products, receipt entries, a stamp rally and purchase bonuses.

Seven-Eleven says more collaboration-product details are scheduled for July 18 at 10:00, while GAME Watch has already shown public photos of the food and goods lineup.

세븐일레븐 한정 영화 치이카와 콜라보 상품 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — Seven-Eleven limited Chiikawa movie collaboration products
LINE 영수증 시리얼 응모 캠페인 경품 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — LINE receipt serial campaign prize image

Receipt entries and stamp rally begin on July 21

The official page lists a LINE receipt serial entry campaign from July 21 to August 3, with the entry deadline set for 23:59 on August 5.

A LINE stamp rally runs in the same window. The scan period is listed as 5:00 to 21:59, so it is something to check before visiting multiple stores in Japan.

LINE 스탬프 랠리 경품 표면 디자인 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — LINE stamp rally prize design image
초콜릿 과자 구매 특전 치이카와 오리지널 참 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — Chiikawa original charm for chocolate snack bonus
초콜릿 과자 구매 특전 하치와레 오리지널 참 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — Hachiware original charm for chocolate snack bonus

Purchase bonuses are split between July 23 and July 30

The first purchase-bonus wave runs from 10:00 on July 23 to August 5. Buying three eligible chocolate snacks gives one original charm, while buying three eligible Morinaga in Jelly items gives one original multi-cleaner.

The second wave begins at 10:00 on July 30 and runs to August 12. Eligible snack purchases unlock door plates, while eligible ice-cream purchases unlock A4 clear files.

모리나가 in 젤리 구매 특전 우사기 멀티 클리너 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — Usagi multi-cleaner bonus for Morinaga in Jelly purchase
7월 30일 시작 과자 구매 특전 도어 플레이트 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — Door plate bonus image for the July 30 snack-purchase campaign

Useful as a Japan convenience-store route note

This is not only an online goods notice. It asks readers to visit Seven-Eleven stores, buy specific categories and use LINE receipt or stamp features.

The article uses official Seven-Eleven Japan campaign images and GAME Watch public reporting only. It does not use generated thumbnails, editorial cards or unrelated substitute images.

7월 30일 시작 아이스 구매 특전 A4 클리어파일 이미지
Image source: official Seven-Eleven Japan Chiikawa movie campaign page / GAME Watch public report — A4 clear file bonus image for the July 30 ice-cream campaign

Sources and checked date: Checked on 2026-07-15 KST

Campaign dates, LINE receipt/stamp windows, July 23 and July 30 purchase-bonus waves, collaboration-product preview timing and image assets were checked through Seven-Eleven Japan’s official campaign page and GAME Watch’s July 15, 2026 reports.

Related hashtags
#GameSunakku #JapanGeekCulture #Chiikawa #SevenElevenJapan #JapanConvenienceStore #CharacterGoods

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