SNACK in 3 lines
- AICHI WORLD TOUR x Street Fighter 6 starts on July 25, 2026.
- The official campaign site frames it as a digital tour across 54 municipalities and roughly 300 spots in Aichi, where participants collect Zenny and enter for prizes.
- The paid tourism passport is listed at 4,500 yen, with separate sales, bonus and usage windows.
Snackgirls editorial note
Red: This works because the game IP turns an actual regional route into the play loop. It is more useful than a simple merch drop.
AIKO: There are two layers: the free digital tour and the paid tourism passport. Visitors should check the July 25 start date, passport sales period and bonus-card window separately.
The official AICHI WORLD TOUR campaign site and GAME Watch report confirm that the Tabirok! Aichi x Street Fighter 6 collaboration begins from July 25, 2026. It is a location-based digital tour built around Aichi’s municipalities and tourist spots.
Aichi’s 54 municipalities become a tour route
The official site describes AICHI WORLD TOUR as a digital experience campaign across 54 municipalities and roughly 300 target spots in Aichi. Participants collect Zenny, enter for prizes and collect collaboration character images.
GAME Watch also summarizes the campaign as a mix of digital tour mechanics, a collaboration tourism passport and related goods. The hook is not only Street Fighter artwork; it is the way the IP gives a reason to move around the region.
The free tour and the paid passport are different
The digital tour campaign runs from July 25, 2026 to February 28, 2027. Participation itself is listed as free, though travel and communication costs remain on the visitor side.
The collaboration-design Aichi/Nagoya tourism passport is listed at 4,500 yen. GAME Watch lists the sales period from July 25, 2026 to January 31, 2027, while the passport can be used through March 12, 2027.
Prizes and bonus cards create the visit incentive
The official site shows prize images including a collaboration tote bag, tumbler and Narumi-shibori sticker set. Prize entry depends on the amount of Zenny collected through the route.
Using the passport at certain facilities can also grant a clear-card bonus with collaboration illustration art. The practical takeaway is that Street Fighter 6 fans can treat the campaign as a game-like way to plan an Aichi trip.
Sources and checked date: Checked on 2026-07-18 KST
Campaign period, 54-municipality scope, roughly 300 spots and prize visuals were checked on the official campaign site. Start date, digital-tour summary, passport price and separate sales/usage windows were cross-checked against GAME Watch coverage dated July 17, 2026 JST.
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