SNACK in 3 lines
- Zenless Zone Zero is running a Japan collaboration with Wendy’s First Kitchen and First Kitchen until September 23, 2026.
- The basic nationwide hook is a BBQ spare-rib flavor fries campaign and a ¥880 flavor fries M set with an A4 clear file.
- Eight flagship stores add the more visit-worthy layer: special menus, goods, decorations and in-store collaboration audio.
Snackgirls editorial note
Kirari: This works as a photo-friendly food collab because it has fries, a file, menus, store displays and goods in one package.
Nea: The standard store campaign and the eight flagship stores are not the same thing. If readers want goods or special menus, the store list matters.
Zenless Zone Zero has another Japan retail collaboration, this time through Wendy’s First Kitchen. According to Wendy’s First Kitchen’s official notice and Inside Games, the campaign runs at Wendy’s First Kitchen and First Kitchen stores in Japan from August 5 to September 23, 2026.
The base campaign is fries plus a clear file set
The official notice says the campaign covers Wendy’s First Kitchen and First Kitchen stores, excluding the racetrack branch. The collaboration flavor is BBQ spare rib flavor fries.
The main set pairs a flavor fries M order with an A4 clear file in a metallic version. The official price is ¥880 including tax, sold in limited quantity. The file includes a serial code for in-game item exchange, with code registration listed until December 31, 2026.
Eight flagship stores carry the fuller event layer
Inside Games reports that a total of eight flagship stores in Tokyo, Kanagawa, Saitama, Gunma, Aichi, Nagano and Osaka are adding special decorations, limited menus and collaboration goods.
Menu examples include a Zenless Zone Zero double bacon burger, Masato’s recommended strawberry azuki sundae and Ellen’s recommended strawberry cider. Buying one collaboration menu item comes with one random original coaster from nine designs, according to the report.
The practical check is which store has what
Goods mentioned in the report include peel-off can badges, aurora cards, mini-character acrylic stands and diorama acrylic stands. Some goods pricing is listed from ¥550.
The short version is simple: standard stores cover the set, while flagship stores add menus, goods and store atmosphere. Because several elements are limited in quantity, readers should check the official notice and target-store information before visiting.
Sources and checked date: Checked on 2026-08-09 KST
- https://wendys-firstkitchen.co.jp/news/?nwid=1354
- https://www.inside-games.jp/article/2026/08/09/185970.html
Campaign dates, target-store scope, the ¥880 fries set and serial-code deadline were checked through Wendy’s First Kitchen’s official notice. The eight flagship-store route, limited menu examples, coaster bonus, goods lineup and ¥550 goods reference were checked through Inside Games’ August 9, 2026 report.
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