Sonic & Friends brings third-anniversary charms and pouches to Shibuya

SNACK: 3-line summary

  • Sonic & Friends’ third-anniversary pop-up is scheduled for October 2–12, 2026, at Shibuya MODI.
  • Seven merchandise types include puffy label charms at ¥880 each and a slider pouch at ¥1,760, both tax included.
  • The limited clear bookmark offer requires new EPOS credit-card enrollment at the event shop; buying merchandise alone does not qualify.

Sonic & Friends’ third-anniversary illustrations are heading to Shibuya MODI on charms, a slider pouch and other merchandise. The limited pop-up is scheduled to begin on October 2, 2026, with small accessories among the lineup.

Official third-anniversary pop-up key visual
Official third-anniversary pop-up key visual. Image: Flagship Orchestra / SEGA.

Snackgirls react

Kirari: I’d start with the pouch—I’m curious how its anniversary artwork would look with my everyday bag.

Nea: I’d look for a design featuring Amy or Dr. Eggman. I’d like to see which little character details come through on a small charm.

Anniversary artwork on charms and a pouch

The puffy label charms and slider pouch use artwork celebrating the short animation Sonic & Friends. The animation began in August 2023 and features Sonic, Amy, Tails, Knuckles and Dr. Eggman—this event marks its third anniversary.

Official anniversary merchandise visual 1
Official anniversary merchandise visual 1. Image: Flagship Orchestra / SEGA.

Seven merchandise types, from badges to a slide mirror

Alongside the charms and pouch, the lineup includes a glitter-pattern badge collection, an umbrella charm collection, a clear file, an acrylic slide mirror and stickers.

The puffy label charms cost ¥880 each, while the slider pouch costs ¥1,760. Both prices include tax.

Official anniversary merchandise visual 2
Official anniversary merchandise visual 2. Image: Flagship Orchestra / SEGA.

The clear bookmark comes with an optional card promotion

A pop-up-exclusive clear bookmark is offered to visitors who newly enroll in an EPOS credit card at the event shop during the pop-up. This is a separate, optional card-enrollment promotion; the bookmark is not a gift for every shopper or a bonus tied to a merchandise purchase amount.

Official anniversary pop-up campaign visual
Official anniversary pop-up campaign visual. Image: Flagship Orchestra / SEGA.

October 2–12 at Shibuya MODI’s second-floor event space

The announced venue is Shibuya MODI’s second-floor event space at 1-21-3 Jinnan, Shibuya-ku, Tokyo. The pop-up is scheduled to run through October 12, 2026.

If you’re planning a visit, the official event notice has the merchandise lineup and details of the EPOS promotion.

Sources and date: October 2, 2026 (KST)

Related hashtags

#SonicAndFriends #Sonic #ShibuyaMODI #PopUpStore

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