SNACK: 3-line summary
- LEGO and Sanrio have announced their first partnership to bring Hello Kitty and Friends into LEGO play sets.
- New products will start arriving in 2027, but individual sets and the full character lineup are still under wraps.
- The official LEGO Sanrio page will offer monthly hints; an exact launch month or day has not been announced.
Hello Kitty and Friends are coming to LEGO bricks for the first time, with new LEGO Sanrio products starting in 2027.
Snackgirls react
Kirari: I’d love to put a brick-built Hello Kitty beside my other collectibles—I’m already mentally rearranging the shelf.
Nea: I wonder what a buildable Sanrio setting might look like. I’d love to explore the little details they could bring into that world.
Hello Kitty and more Sanrio favorites
The LEGO Group and Sanrio announced their multi-year partnership on October 6, 2026, with a wide range of new products planned. Hello Kitty will feature alongside other fan-favorite characters, though individual sets and the full character lineup have not been revealed.
Monthly hints ahead of the first sets
There is no exact launch month or day to mark on the calendar yet. While fans wait for those details, the official LEGO Sanrio page invites them to check back for monthly hints.
Sources and date: 2026-10-07 KST
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