SNACK: 3-line summary
- Thursday Island unveiled A GLOW CALLED WINTER, its 2026 winter campaign with KiiiKiii.
- Glitter, mirrorballs and shifting colors shape the campaign’s winter imagery.
- Photos featuring winter layers and colorful knits are rolling out gradually on the brand’s official online store and social channels.
Thursday Island unveiled its 2026 winter campaign, A GLOW CALLED WINTER, with brand muse KiiiKiii on October 8, 2026. Mirrorballs and colorful lighting set the mood for a seasonal shoot centered on sparkle.
Snackgirls react
Kirari: Colorful knits under disco lights make me want to dress up for a photo shoot. Picking a floral pattern to pair with all that sparkle would be half the fun!
Nea: I’m curious how those shifting reflections affect the appearance of knitwear and corduroy. I’d like to take a closer look at how the lighting brings out their textures.
Reflections set the scene
The brand’s concept draws on light and free-spirited energy rather than familiar snowy scenery. Settings range from spaces filled with silver glitter and confetti to a city rooftop and colorful interiors.
Disco lighting adds to the reflective backdrop, while dichroic film changes color depending on the angle of the light. Together, they give the sets a shifting palette.
Florals and knitwear join the winter layers
The styling mixes winter outerwear with Thursday Island’s signature floral patterns and colorful knits. Checks, fur, denim and corduroy add contrasting textures to the brand’s bohemian look.
Campaign photos are being released in stages through Thursday Island’s official online store and social channels, with more of the seasonal imagery appearing gradually.
Sources and date: 2026-10-09
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