SNACK: 3-line summary
- US Xbox hardware unit sales fell 33% year-on-year through August 2026, while PlayStation fell 25%.
- For that year-to-date period, Xbox’s US unit sales were at an all-time low and PlayStation’s were the lowest since 2013.
- The figures measure cumulative US hardware purchases, not August alone, worldwide sales or active players.
US Xbox hardware unit sales fell 33% year-on-year for 2026 through August, while PlayStation’s fell 25%, according to Circana analyst Mat Piscatella. His October 9 post cites Circana’s US Retail Tracking Service.
Snackgirls react
Red: Show me a game I can’t stop thinking about, and I’ll start eyeing the console. I’m curious which game could give me that itch next.
Nea: I’m curious about the games people keep returning to on the consoles they already own. I’d like to hear what makes those worlds hard to leave.
How far back the lows go
Xbox’s US hardware unit sales for the year-to-date period ending in August were the lowest on record. PlayStation’s sales over the same year-to-date stretch were its lowest since 2013.
Hardware purchases, not a player count
The percentages cover the Xbox and PlayStation hardware families, rather than separate results for individual console models. They measure units sold—not revenue or active players—and cover the year through August, not August as a standalone month.
Sources and date: 2026-10-10 KST
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