SNACK: 3-line summary
- Hard Rock Cafe’s Evangelion Unit-01 Logo Collection launches at six Rock Shops in Japan on November 3, 2026.
- Each shop gets its own pin design, limited to 500 per shop; T-shirt colors also vary by location.
- The Yokohama pin is planned for early November, while shot glasses are planned for mid-November.
Hard Rock Cafe is combining its familiar logo with Evangelion’s Unit-01 for a collection spanning clothing and accessories, including six shop-specific pin designs. The Evangelion Unit-01 Logo Collection starts rolling out on November 3, 2026, at six Rock Shops in Japan.
Snackgirls react
Kirari: I’d try the purple-billed cap with a simple outfit—the green accents could carry the whole look. That’s the piece I’d want to style first.
Nea: Shinji’s striped hoodie under the logo T-shirt is such a small, everyday detail. I’d like to linger over that imagined afternoon in Tokyo-3.
Unit-01 colors on T-shirts, a jacket and a cap
The T-shirts combine Unit-01 artwork with Hard Rock Cafe’s circular logo in purple and green. The souvenir jacket pairs silver-gray sleeves with a large Unit-01 graphic on the back, while the cap carries the color scheme through a purple bill and green accents.
All prices listed include tax:
- Unit-01 logo T-shirt: ¥9,570, sizes S–XXL
- Unit-01 souvenir jacket: ¥66,000, sizes S–XXL
- Unit-01 logo cap: ¥5,940
The T-shirt comes in three colors, but availability depends on the shop:
- White: Tokyo, Uyeno-Eki Tokyo, Kyoto and Universal CityWalk Osaka
- Gray: Tokyo, Yokohama, Osaka Namba and Universal CityWalk Osaka
- Black: Uyeno-Eki Tokyo, Yokohama, Kyoto and Osaka Namba
Six pin designs, with 500 allocated to each shop
Each participating shop has its own pin design, priced at ¥3,080 and limited to 500 per shop. The Tokyo design combines Unit-01 with a circular Hard Rock Cafe emblem and green TOKYO lettering.
The logo magnet is also ¥3,080, and the logo shot glass is ¥1,980. Shot glasses are planned for mid-November. The Yokohama pin has a separate early-November release window, so its availability on November 3 is not confirmed.
A fictional Hard Rock Cafe in Tokyo-3
The new collaboration illustration imagines a Hard Rock Cafe in Tokyo-3. Asuka, Rei and Shinji stand outside in a mix of classic logo T-shirts and the new collaboration design, with Shinji wearing his over a striped hoodie.
A special paper shopping bag comes free with the purchase of any collaboration item, while supplies last. One side carries the combined Unit-01 and Hard Rock Cafe graphic; the other pairs the cafe logo with EVANGELION lettering.
Six Rock Shops for the November 3 holiday launch
The participating locations are Tokyo, Uyeno-Eki Tokyo, Yokohama, Kyoto, Osaka Namba and Universal CityWalk Osaka. The launch falls on a Japanese public holiday.
This is a merchandise collaboration at the Rock Shops; no collaboration dining menu has been announced. If you have a particular T-shirt color in mind, choose a shop that carries it before planning your visit.
Sources and checked date: October 28, 2026 (JST)
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