Dragon Quest 40th Lawson lottery starts Aug. 1 at 790 yen

SNACK in 3 lines

Lawson will launch a Dragon Quest 40th anniversary lottery on Aug. 1, 2026.
The official price is 790 yen per pull, with availability at participating Lawson stores plus Square Enix official shops/events.
Sound Blocks, hero-and-slime figures and a last-one 40th logo plate make it a strong visual goods story.

Image source: Lawson official page / GAME Watch public report — Dragon Quest 40th Lawson lottery official key visual

Snack editorial note

Kirari: The lineup immediately reads like an anniversary display: logo, heroes, slimes and sound-effect goods all in one set.

AIKO: The practical checks are Aug. 1, 790 yen per pull and participating Lawson stores. Store-by-store stock will matter more than the headline.

Lawson has published the full lineup for a Dragon Quest 40th anniversary store lottery. GAME Watch and Inside Games also reported on July 21 that the lottery begins in Japan on Aug. 1, 2026.

It starts Aug. 1 at 790 yen per pull

Lawson’s official page lists the start date as Aug. 1, 2026. The price is 790 yen per pull, with sales planned at participating Lawson stores plus Square Enix official shops and official events.

Because this is a store lottery, exact stock and start timing can vary by location. Readers who want a specific prize should check participating stores before going.

Image source: Lawson official page / GAME Watch public report — Dragon Quest 40th Lawson lottery main prize image

Image source: Lawson official page / GAME Watch public report — Adventure Log stationery set official image

Sound Blocks and series goods are the center

The lineup includes an Adventure Log stationery set, a title-logo light, Sound Blocks, acrylic panels and acrylic charms.

The Sound Blocks are designed to play music when attached to a door or similar spot. Lawson lists stair, Zoom and traveler’s gate-style tracks, which makes this more than a flat display item.

Image source: Lawson official page / GAME Watch public report — Sound Block prize official image

Image source: Lawson official page / GAME Watch public report — Numbered-title acrylic panels official image

Image source: Lawson official page / GAME Watch public report — Dragon Quest acrylic charms official image

Hero-and-slime figures split the series history

The deformed figure prizes pair numbered-title heroes with slimes. Vol. 1 covers earlier entries, while Vol. 2 covers later entries, so the prize appeal depends on which era of Dragon Quest a reader remembers most.

The last-one prize is a 40th logo glass plate, and the append-chance campaign adds a special-color Metallic Monsters Dragonlord prize for a limited draw.

Image source: Lawson official page / GAME Watch public report — Hero and slime deformed figures Vol. 1 official image

Image source: Lawson official page / GAME Watch public report — Hero and slime deformed figures Vol. 2 official image

What to check before going

The useful part is that date, price, store route and prize images are all visible now.

Before visiting, the safest checks are participating store search, store stock and which prize tier you are actually aiming for.

Image source: Lawson official page / GAME Watch public report — Last-one 40th logo plate official image

Image source: Lawson official page / GAME Watch public report — Metallic Monsters Dragonlord append-chance campaign official image

Sources and checked date: Checked on 2026-07-21 KST

Start date, 790-yen price, participating Lawson stores, Square Enix official-shop/event sales, Sound Blocks, acrylic panels, acrylic charms, deformed figures, last-one prize and append-chance campaign were checked through Lawson’s official page. GAME Watch and Inside Games July 21, 2026 reports were used as supporting freshness and lineup references.