Google launches Universal Cart in the U.S. for multi-store shopping

Google began rolling out Universal Cart in the U.S. on October 15, 2026. Shoppers can save finds such as a bag or sweater from different retailers in Google Search and the Gemini app, then return to the same cart later.

A bag in Search, a sweater in Gemini

A handbag saved in AI Mode in Search can sit alongside a sweater saved later in the Gemini app. Google’s example brings together items from Steve Madden, Quince and Ulta Beauty, keeping the list available across those Google experiences instead of leaving shoppers to track separate tabs and screenshots.

The rollout is limited to the U.S. Google has not announced launch dates for South Korea or Japan.

Keep an eye on the items—and the card perks

Universal Cart can send notifications when a saved item drops in price or comes back in stock, helping shoppers follow changes without repeatedly reopening each product listing.

Built on Google Wallet, the cart can also suggest payment methods based on card benefits and show relevant promo codes. For someone juggling several cards, that puts the available perks beside the items they are considering.

Choose where to pay; the store stays responsible

At supported stores, shoppers can check out inside the cart with Google Pay or transfer items to the retailer’s cart and finish on its website. Google names Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and many Shopify merchants as examples.

Whichever route shoppers choose, the retailer remains the seller of record, sends the order confirmation and provides customer support. Bringing products into one cart does not promise a single combined payment or shipment across stores.