SNACK: 3-line summary
- Tamagotchi’s 30th anniversary celebration at MAGNET by SHIBUYA109 will feature hands-on sessions with Tamagotchi Paradise – Neon Planets.
- Four of the seven session dates fall before its November 21 release; participants receive a random foldable character letter while supplies last.
- Participation normally requires an on-site numbered ticket, with limited availability and an assigned time to return.
Tamagotchi Paradise – Neon Planets will be playable before launch at MAGNET by SHIBUYA109 in Shibuya. The upcoming celebration of Tamagotchi’s 30th anniversary pairs hands-on sessions with foldable character letters to take home and a dedicated photo spot.

Snackgirls react
Kirari: I’d want both the big device-shaped display and the character wall in my photo. Finding the right angle could keep me busy!
Nea: I’d like to unfold a Tamamo Letter carefully and see how its folds give each character a different silhouette.
Four chances to play before launch
The fifth-floor A-MEC event space will host sessions for Tamagotchi Paradise – Neon Planets and Tamagotchi Paradise – My Lab Tamagotchi on November 7, 8, 14, 15, 21, 22 and 23, each from 11:00 to 18:00. Neon Planets launches on November 21, so the first four dates offer a chance to play before release; the remaining three fall on or after launch.
Participation normally requires a numbered ticket, distributed at the venue until tickets run out. Return within the time printed on your ticket, as late arrivals may not be admitted. Admission without a ticket may be offered depending on crowd levels, but it is not guaranteed.
Participants receive one randomly selected Tamamo Letter while supplies last, with no choice of design. The four illustrated examples show paper letters that fold into different character shapes.

The photo spot closes before the main celebration ends
The MAGNET by SHIBUYA109 celebration runs from November 6 to 30, 2026, marking Tamagotchi’s 30th birthday on November 23. The photo spot and Lab Tama have a shorter run: both will be installed at the fifth-floor A-MEC space only from November 6 to 24.
Lab Tama will offer limited items to download. The photo-area concept rendering pairs oversized device-shaped displays with character-covered walls, giving visitors an idea of the planned setting rather than showing a completed installation.

Stickers are limited to one per transaction
A single transaction of at least ¥1,000 including tax at an eligible MAGNET by SHIBUYA109 shop qualifies for one randomly selected original sticker from three designs. Distribution begins November 6 and ends when supplies run out; only receipts dated November 6–30 qualify.
The limit is one sticker per transaction, and receipts cannot be combined. Purchases at JOL Collab Store and Dream Capsule on 5F, ONE PIECE Mugiwara Store on 6F, and SHIBUYA SCRAMBLE S on 7F are excluded.

The stamp rally starts November 7, but sheet pickup starts November 9
The separate Harajuku–Shibuya stamp rally runs from November 7 to December 6. However, the venue announcement gives November 9 as the start of sheet distribution at Tokyu Plaza Harajuku Harakado’s fourth-floor MAZE and MAGNET by SHIBUYA109. Sheets and stamp-rally participation are free. If you are visiting on the opening weekend, check the latest notice before counting on picking up a sheet.
At MAGNET, the stamp station will be in the fifth-floor A-MEC event space from November 7 to 24. It moves to Bandai Namco Cross Store on B1 from November 25 to December 6.
The neck strap pictured with the rally sheet is sold separately for ¥1,100 including tax at Harakado’s fourth-floor MAZE, while supplies last. It is not included with the free sheet. The image is a production preview, and the final sheet design may differ.
The rally will offer gifts according to the number of stamps collected at participating cafés, clothing shops and other stores. As of October 22, the participating-shop list and gift details are still due to be announced.

Sources and checked date: October 22, 2026 (JST)

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