Marroncream and Usahana’s CHEERISTAILS Plushies Wear Cupcake Dresses

Marroncream and Usahana wear pink cupcake-themed dresses as plush mascot keychains, joined by Bonbonribbon and Wish me mell in coordinated outfits. The four-character Sanrio unit CHEERISTAILS has its first pop-up now open at Osaka’s Shinsaibashi PARCO, with cupcake motifs extending from the mascots to desk and phone accessories.

Pink cupcake dresses and a baking scene for the desk

The plush mascot keychains come in four character designs at ¥2,860 each, including tax. Their pink dresses have cupcake motifs, with bows and gold-colored rings and chains completing the designs. Purchases are limited to three of each design per transaction.

The desk mat shows all four characters baking and decorating cupcakes at a counter, against a white background with a pale pink lower band and sprinkle accents. It costs ¥3,278 including tax, with a limit of one per transaction.

Character art on earphones and clear iPhone cases

The wireless earphones come in four designs at ¥5,478 per set, including tax. Character illustrations decorate both the white charging cases and the earbuds, alongside sprinkle accents. Purchases are limited to one of each design per transaction.

The clear iPhone cases repeat each character’s pink-outfit artwork with small white hearts. There are four character designs, priced at ¥3,278 each including tax, with a limit of one of each design per transaction. The listed supported models are iPhone 17, iPhone 17 Pro, iPhone 16 and iPhone 16 Pro.

The mascots, desk mat, earphones and iPhone cases are all advertised as advance-sale items.

A heart-shaped sticker with Shinsaibashi purchases

The Shinsaibashi store’s purchase gift is a heart-shaped die-cut sticker featuring all four characters’ heads above the CHEERISTAILS logo. Distribution began on October 30: a purchase of at least ¥2,200 including tax qualifies for one sticker per person per transaction, while supplies last.

Higher spending does not increase that one-sticker allowance. Transactions cannot be combined or split.

Osaka now, then Tokyo and Nagoya

The 2026 pop-up itinerary covers three PARCO locations:

• Osaka — Shinsaibashi PARCO, 6F EVENT SPACE: October 30–November 15, 10:00–20:00. The final day, November 15, closes at 17:00.
• Tokyo — Ikebukuro PARCO: November 27–December 6.
• Nagoya — Nagoya PARCO: December 11–27.

Shinsaibashi requires an online queue ticket for entry from October 30 through today, November 1. Before heading to the store, see the official Airwait page for entry instructions.