Hotaru no Yomeiri brings shy finger hearts to two Tokyo pop-ups

SNACK: 3-line summary

  • Hotaru no Yomeiri will celebrate its anime adaptation with two pop-up stores in Tokyo.
  • Merchandise features new finger-heart artwork of Satoko, Shinpei and Kotaro, alongside floral designs inspired by the manga covers.
  • Both events are free to enter: Machida runs November 6–15, 2026, followed by Marunouchi from December 15, 2026, to January 4, 2027.

Hotaru no Yomeiri (Firefly Wedding) is bringing newly drawn finger-heart artwork to two upcoming Tokyo pop-up stores celebrating its anime adaptation. Machida comes first in November, while the Marunouchi event will continue into the new year.

Satoko, Shinpei and Kotaro making finger hearts in Hotaru no Yomeiri pop-up artwork
Satoko, Shinpei and Kotaro making finger hearts in Hotaru no Yomeiri pop-up artwork. Image: FaMH ENTERTAINMENT. © 橘オレコ/小学館/アニメ「ホタルの嫁入り」製作委員会

Snackgirls react

Kirari: I want to line up all three acrylic stands and photograph those shy finger hearts together. Getting the arrangement just right would be half the fun!

Nea: I’d like to compare the flower designs with the manga covers. I’m curious which details have been carried over.

Shy finger hearts and flowers from the covers

The new illustrations show Satoko, Shinpei and Kotaro shyly making finger hearts, giving the romantic-suspense manga’s cast a different mood from the story. The flowers used on the merchandise are newly drawn too, with motifs taken from the original manga’s covers.

From acrylic stands to humidifiers

The announced lineup includes character acrylic stands, humidifiers, bottled herbarium displays and die-cut mirrors, carrying the artwork across display pieces and everyday items. The product sheet shows illustrative previews, not photographs of the final goods.

Hotaru no Yomeiri merchandise lineup featuring acrylic stands, humidifiers and floral accessories
Hotaru no Yomeiri merchandise lineup featuring acrylic stands, humidifiers and floral accessories. Image: FaMH ENTERTAINMENT. © 橘オレコ/小学館/アニメ「ホタルの嫁入り」製作委員会

Machida opens November 6

The first pop-up runs November 6–15, 2026, at Calendarium on the fourth floor of Machida Modi. Opening hours are 10:30–19:00, which differ from Machida Modi’s regular hours.

Marunouchi carries the event into January

The second pop-up takes place in the event space at Maruzen Marunouchi Main Store from December 15, 2026, to January 4, 2027. Admission to both events is free; merchandise is sold separately.

Sources and checked date: October 23, 2026 (JST)

Related hashtags

#HotaruNoYomeiri #FireflyWedding #AnimeGoods #TokyoPopUp

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