Google expands AI Mode ads to 10 more countries and US follow-up questions

Google’s October 28 announcement broadens where ads can appear in Search’s AI Mode: across 10 additional countries and, in the US, as users continue a conversation with follow-up questions.

Sponsored options can appear as the conversation continues

Google is launching “multiturn ads” in the US, allowing sponsored placements on follow-up questions in AI Mode. When a query or conversation has commercial relevance, ads can appear within or alongside the AI-generated response.

These ads carry a “Sponsored” label and are visually distinguished from organic content. Matching can use the query directly or consider both the question and the AI response—for instance, when an exploratory question leads to a product-related next step.

Ten new markets, with three more planned

The expansion covers Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. The United States was already an existing market and is not part of that group of ten.

Ads within AI Mode are currently available in English, with Pakistan limited to text ads. Google plans to expand to Brazil, Mexico and the United Kingdom in Q4 2026. South Korea and Japan are not included in this announced expansion.

Google says paid ads do not influence organic AI answers

Google says its organic AI responses are generated independently and are not influenced by paid advertising. Existing Search, Shopping and Performance Max campaigns are automatically eligible to participate through the ad auction without a separate campaign or budget. Advertisers cannot target AI Mode or AI Overviews exclusively, or opt out of those placements separately from Search.